The Bad

The Bad

Continuing where I left off, this next segment moves from Communications to a more abstract concept: Imagination. Imagination sounds like something that would be hard to make a ride about, but in the 1980s, “Journey into Imagination” was one of the best Epcot rides. It was a kiddie ride at heart, but the way in which it broke down the creative process was simple enough for kids to understand and inspiring enough in its scope to really get your engines going, and it had great, marketable characters. Why would Disney ever throw something like that away? Regardless of why, they did. Enter the creatively titled “Journey into YOUR Imagination” in 1999. Completely throwing away any sense of organization, flow, and emotion, this bizarre replacement tried to take a more scientific approach to imagination. That alone was the ride’s fatal flaw, but a host of others made everyone shake their heads at Disney and Kodak. It closed in 2001, and its replacement brought back the beloved Figment character, but the magic never fully recovered.

Featured image taken from here, available under the Creative Commons license. Originally taken and uploaded to Flickr by Theme Park Tourist.

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